What Is Your Dream Station?

Your nail station is one of your most valuable business tools. It is your office, your conference room, your classroom, your showroom, and sometimes even your lunchroom. It is where you do your work and spend much of your day –and you deserve to be comfortable. So what would change about it if you could? From self-sanitizing stations to elaborately themed decor, techs defy the laws of physics, finances, and convention to come up with some innovative solutions for their individual needs.

On the Road: The Spa at West Baden

The staff of The Spa at West Baden — located in the West Baden Springs Hotel in French Lick, Ind. — strives to give each guest a five-star experience. Each team member cross-trains with other therapists to ensure excellent and consistent service, says spa director Kim Allen.

Cracking the Color Code

Clients come in to your salon for more than a great manicure or pedicure. They are sold on a feel, a look, or a culture. Add color to the list of tools you have to influence client behavior, accentuate services, and shape the client’s total experience.

A Little Boutique Beauty, Please

A new breed of nail salons is popping up in trendy neighborhoods across the country. Offering great services at affordable prices is the key business strategy for owners of these boutique nail salons. And consumers are undeniably drawn to these hip locations. What could be better than reasonably priced cuteness?

A Magazine for the "Other" 40%

Why do so many Vietnamese immigrants choose the nail industry as a profession? How did it all start? And what is the future of the nail industry based on the growth of a single ethnic group?

Bringing New Ideas to the Old World

“I got started doing nails through my mother, Sandra Bauer, who has been doing nails for almost 30 years now. I always watched my mother work, and I was always fascinated with nails,” saysSheilie Lucke, a German nail technician profiled this month.

Where There’s Smoke…

If you’re looking for a list of possible challenges your new salon might face, I have a few to add to your list: Fire Alarms, Flaming Hot Stone Warmers, Sprinklers, Faulty Toilets, and Firemen! (Well, firemen

Dollars and Scents

Seasonal scents are something we have used often to shake things up a little and provide a little treat for the guests in our nail department. We have used three main scents in our salon: pumpkin

Open for Business: Doing an Open House Right

Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.