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As I was canvassing the show floor last weekend at America’s Beauty Show in Chicago, I happened upon a booth for Bravo TV. The casting directors were there looking for salons for season three of “Tabatha’s
What would it look like if all magazines were nail magazines? We re-imagined 11 popular consumer magazines — from Modern Bride to Natural Health to Smart Money — to predict what they might look geared toward the nail world.
So I’m looking through the magazine racks at Borders awhile back. Man, do they have a lot of magazines! Magazines I’ve never heard of. Magazines that are solely dedicated to subjects so obscure that I can’t
Semi-custom colors and designs created via layering are increasingly showing up at trade show booth demos and continuing education classes. Clients love walking out of your salon owning a look no one else has, plus this technique can breathe life back into older shades your clients have gotten bored with. You can layer with so many different mediums. Here are a few to try.
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
A few smaller nail polish brands inaccurately declared that their polishes are free of toluene, dibutyl phthalate (DBP), and formaldehyde, according to the California Department of Toxic Substances Control (DTSC) report entitled, “Summary of Data and
The most powerful component in aromatherapy – and the one least understood or acknowledged – is the direct role our sense of smell has on our bodies. Why does ylang-ylang relax and rosemary stimulate? Why do some nail techs become immune to the smell of acrylic? It’s all about smell, memory, and the scientific magic that connects the two.
The problem is, our industry is made up of everyday, ordinary people. Every state in the U.S. has different rules and regulations for regulating the industry and different criteria and requirements for determining who’s “qualified” to
Mario Tricoci has done it again, and this time he has spared no expense in the nail department.
Allure catches up with some of the best manicurists around to share pro tips on making beautiful manicures last longer, getting the most out of a salon visit, and working with press-on polish.
