201 Ways to Build Your Business
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Loading data...
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.




There are times in your life when no matter how strong and capable you are, you have to let go. If this concept seems difficult, inconceivable — even impossible — maybe you’re a control freak. Here, former and recovering control freaks show you how to make it easy on yourself by delegating, prioritizing, and relaxing (what’s that?).
We often profile salons and nail technicians who we believe are doing great things. We choose interesting stories within the industry in order to inspire you and get your creative juices flowing. But the salon industry isn’t the only place you should be looking for inspiration and ideas.
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
Some fellow “nail nerds” are paying Maggie a visit.
A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.
With the abundance of salon software packages available, there’s no excuse for not getting your salon computerized and ready to reap the profit and time-saving benefits.
Just because Maggie isn’t actively doing nails, doesn’t mean she’s not busy.
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
This month we asked nail techs: Do you socialize with clients outside of the salon? Why or why not?