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As a sales and marketing executive for Protouch Beauty, a distributor of beauty products based in the Middle East, Tracey Findlay is happy to report that the nail business in the region is growing quickly despite a lack of training among local techs.
In the Land of the Rising Sun, nail care is rising in popularity. As manufacturers jockey for market share and brand loyalty, Japanese nailists bring a flair for nai design and a perfectionist streak that has the world watching.
I was in beautiful Toronto for four days visiting salons and attending the Canadian Hairdresser magazine show. I learned that our salon neighbors to the north share a lot of the same joys and frustrations in their work as you do. Although still not as prominent, discount salons are redefining the nail industry there as well.
Light-activated gel systems have been revamped for the healthy, odor-free environment of the 90s.
Although she says nails are not big business in Germany, the women who do get their nails done prefer artificial services to natural. Gels are far and away the most popular service, according to Mapp.
The Professional Association of Nailcare Specialists and Nailtechnicians of Germany is formed to support German nail techs.
Artificial nails have been steadily gaining in popularity in Sweden over the last six years
As competition increases, the gap between Asian salons and the rest of the industry is actually getting smaller. To keep their English-speaking clientele, Asian nail technicians are making efforts to learn the language and expand their salon services, while non-Asian salons are discovering the value of quick service and client convenience.
It’s not always easy to network with other salon owners, since all of us are so busy, and many of us keep our business dealings “close to the vest.”
During the one-week trip, they visited their two Japanese distributors, Nail Labo and Life Beauty Systems, and 15 salons.
Being a nail pioneer in Nigeria isn’t easy. But Adetokunbo Awogboro is blazing trails right and left, with a little help from loyal clients, and a friendly customs officials or two.
According to the company, nails are already a focal point for many Arab women. Hands are often the only uncovered area, and traditional henna designs are applied to accentuate the nails.
Jan Arnold introduced the company’s new educational program, The Creative Academy, to more than 200 attendees.
“I got started doing nails through my mother, Sandra Bauer, who has been doing nails for almost 30 years now. I always watched my mother work, and I was always fascinated with nails,” saysSheilie Lucke, a German nail technician profiled this month.
Electra Sawbridge has London head-over-nails in love with her cozy, classy salon.
