Kupa Acquires Nailebrity
Richard Hurter, president and CEO of Kupa Inc., has announced the acquisition of Nailebrity. Elaine Watson will be retained as executive vice president.
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Richard Hurter, president and CEO of Kupa Inc., has announced the acquisition of Nailebrity. Elaine Watson will be retained as executive vice president.
Elaine Watson uses Cuccio Colour to get Minnie Driver ready for a commerical.
Reach for the Star(s): Elaine Watson has a very long title at Star Nail International. In addition to being vice president of marketing and sales, she’s also the global education director. That means she wears a lot of hats. Her main focus is on Cuccio Veneer gel-polish and Cina nail art lines.
If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact.
Kupa's featured guest artist of the month Elaine Watson demonstrates how she performs a safe and gentle e-file manicure using Kupa's MANIPro Passport.
Elaine Watson, Star Nail International vice president of marketing and global education director, created our July cover’s fabric with resin and UV sealer-encapsulated nails. You can use just about anything — have your client bring in their old favorite piece of clothing.
The top-ranked tennis player and licensed nail tech turned to nailebrity Elaine Watson for her cover nails.
NAILS editor Hannah Lee shares her memories of industry icon Vicki Peters.