Orly recently spent a day on California's famed Venice Beach boardwalk "Flash Glamming" unsuspecting beach-goers in a fun promotion of the company's new extra-glittery FlashGlamFX. They handed out bottles of the multi-dimensional shimmer collection, polished nails, and spread sparkle throughout the boardwalk.
“Controlling Women” author Julie F. Kay teams up with ORLY Color Labs to launch a new shade of red nail polish to raise awareness about the future of abortion rights.
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
ORLY's new Breathable collection, Superbloom, is filled with sparkling, sheer, iridescent corals, periwinkles, and lilacs, a metallic green, and creamy sky blue.