Social Networking for Nail Techs

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Tweet Talk Your Clients

The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?

The Social Game Changer

We asked techs who have been in the business five years or more how technology and social media have changed their daily salon lives.

The New Facebook Hashtag

This useful new marketing tool may leave you looking at the popular social networking site in a whole new way.

Ranked: The Social Media Brands Searched the Most

According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.

On My Mind: Is It a Social Burden?

My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.

Week 4: Empty Slots in Your Book? Just Tweet It.

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Tech Tuesday: Social Media

As the editor in charge of NAILS’ social media, I wanted to offer you my tips for boosting your following.  

Advertising in the Age of Information Overload

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?