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Business|Articles|Mar 13, 2013

Cater to Media VIPs

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

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In The Know|News|Sep 4, 2012

Nail Care is a Smart Biz

Modern Salon's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.

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In The Know|News|Dec 30, 2011

Gel at Home

Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?

In The Know|News|Nov 12, 2011

The Best of the New Nail Art

According to Lucky Magazine's November 2011 issue, the universe is having a nail moment. Between gels, overlays, and eye-popping colors, there's something new to do everywhere you go.

Nail Design|Articles|Sep 15, 2011

Buy it in PINK to Help End Breast Cancer

Every October businesses join in solidarity to fight breast cancer. By purchasing these passionately pink items, you too are joining in this solidarity as each company donates to organizations that work every day to end breast cancer and the struggles it can bring to women and families around the world.

Business|Articles|Sep 9, 2011

On My Mind: Move Over, Bloggers!

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

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