As I See It: Distributors and Manufacturers: Don’t Abandon Nail Techs
When big distributors become even bigger, nail products often become less important in the distributors’ overall strategy.
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SEARCHMENUSEARCHWhen big distributors become even bigger, nail products often become less important in the distributors’ overall strategy.
Your distributor can be the greatest friend a salon business has –if you know how to use them properly,” says distributor Howard Hafetz.
When UPS went on strike on August 4, 1997, it could have been an earthquake as far as nail companies salons and technicians were concerned. How they survived, and what they’ll do differently in the future, is a lesson in relying too much on one company.
Schoeneman Beauty Supply held its first-ever Nail and Skin Expo especially for the customers it acquired through the purchase of Didonato Beauty Supply.
Being a nail pioneer in Nigeria isn’t easy. But Adetokunbo Awogboro is blazing trails right and left, with a little help from loyal clients, and a friendly customs officials or two.
More and more distributors are placing service above the products they sell, offering technicians business as well as technical support. What do they want in return? Loyalty, of course.
When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.
What so nail technicians look for in a distributor? What makes them stay loyal to one distributor and shun another? A group of nail technicians told nails what they love, and hate, about the places they buy their products.
Education, business planning, product knowledge, technical support, and tradeshows are just a few of the business-building programs full-service distributors offer their salon “partners.”
Does it matter where you buy nail care supplies? And what’s at stake when products designed for professional use are available to the general public?