
Fix Short Bitten Nails with Acrylic
Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.

Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.
Alayna Josz, Salon Salon, New London, N.H.

If you’ve got male clients, you’ve got the potential to sell even more nail art. A single finger or two is all that’s needed to give your guy some style savvy. Take inspiration from pop culture or opt for an all dark polish color to put the “man” in “manicure.”

This month we asked nail techs:How do you encourage male clients to come into your salon and become regulars?

Nailed It NZ Jessie Mills created this Batman V Superman-inspired nail art on her husband.

#nailhigh

February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.

This month we asked nail techs: Do you encourage your male clients to wear polish (clear or color)? Why or why not?

Buzzfeed documents men getting their nails done for the very first time.

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

It takes a bit of know-how to put the “man” in a mani/pedi. Just in time for Father’s Day, we’ve spotlighted some issues men face when it comes to their hands and feet so you can provide services that are man-tastic!

With Father’s Day around the corner, it’s a good time to revisit your men’s salon services menu.

Nubar’s new V for Men Matte Finish Top Coat is a quick-dry nail protector that can be used to instantly transform any nail or Nubar lacquer into matte.

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Alfalfa Nail Supply’s Botanical Escape Men’s Chrome kit includes “manly pampering” products like herbs and non-fragrant bases to create signature Herbal Spa manicures and pedicures.

Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.