
On My Mind: Great Expectations
This month's editor's note is written by 2008's #1 competitor, Lynn Lammers of Redlands, Calif.

This month's editor's note is written by 2008's #1 competitor, Lynn Lammers of Redlands, Calif.

’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
As long as the sun rises in the East, they will be out there — bad days. We all have them. No, we can’t make all the bad stuff go away but we can keep it from affecting our clients. Prepare in advance to avoid passing on all that negative energy, and your next bad day may pass without any negative toll on your business.

Help your business flourish with these must-do tips for instilling your brand in the market place.

Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.

Whether or not your salon has an official dress code, there are expectations that a certain standard be maintained. Just what that standard is may depend on the atmosphere, size, and location of your salon. We asked techs if there is ever a time when old jeans or sweats are appropriate attire for the salon.

I’m looking for a place I like to call a nail boutique. It would be focused primarily on natural nails, and it would have interesting and unique services (where they’d serve drinks to match the services).

When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
Nail technicians used to be treated like second-class salon citizens—but now more than ever, we’re seeing nails as the focus in the consumer press, at fashion shows, and in the salon environment.

Don't let a full day at the salon wring the life out of you. Give yourself the care you need and you'll thrive even on the most challenging of days.

From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.

I saw a salon owner walking around the show with a banana clip in her wet hair and sweatpants on. She was barely dressed appropriate to pick up the newspaper, let alone roam the aisles of an industry conference.

I think superstars are people like Shari Finger, who has been running a nails-only salon for 17 years and has probably trained a few hundred nail technicians during that same amount of time.
We called nail techs and salon owners around the country to find out what’s on their wish list for the nail industry. From better education to an improved economy, here is what some nail technicians are hoping to see in 2004.
Here we are walking around with an excellent source of advertising and we are not all utilizing it! Ladies and gentlemen, please take a small amount of time for yourselves and fix those nails up.

Business is up. Business is down. The nail industry has had its share of stories over the last 20 years. Who better to tell them than a few veterans?

Does your business look professional or does it seem more like Betty’s Beauty Box?