Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
We commonly speculate whether white spots, strips, and areas on the nails are caused by dehydration or damage. Those of us who consider ourselves well-educated and competent have viewed the white spots on the nails from
The four classical elements — air, fire, earth, and water — have appeared over the ages in many different forms. We asked five nail artists for their own interpretations.
Three years ago, when we interviewed Tom Bachik for his first NAILS cover, he was a nail technician, a part-time educator, and a globe-trotting competitor. Today, his career — and focus — has changed dramatically.
Sisters Ginny and Donne Geer have long been fascinated with nail polish and nail art. They credit their mom with giving them early nail inspiration (even though they strayed from her traditional reds and pinks).
The latest tip styles are all about flexibility and of serving the needs of as many different clients as possible while making the nail technician’s job easier. Many of today’s designs are the result of suggestions from nail technicians themselves.