17 Swarovski Crystal Sets Inspired by Client Personas
Swarovski’s newest Nail Art Report gave the company insights into three nail art wearing personas. These consumer profiles are: The Crystal Lover, The Color Freak, and The Style Setter.
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Swarovski’s newest Nail Art Report gave the company insights into three nail art wearing personas. These consumer profiles are: The Crystal Lover, The Color Freak, and The Style Setter.







Chromotherapy, also known as color light therapy, is a technique with roots in ancient Egypt, Babylon, and India that uses different-colored lights to evoke different physical and emotional responses.
With an impeccable blend of high-end aesthetics, artistry, and hospitality, Labo Beauté promises to deliver an unparalleled experience
Alexandra Barbosa, Aly's Nails, North Arlington, N.J.
Think you can’t go green with your salon? Think again. The trendy “green lite” movement takes environmentalism to a do-able level, providing you with small — but effective — ways to do your part in helping the environment.
Teamwork provides the key to this salon's established success
Carol Gennardo, Get Nailed Nail Salon, East Meadow, NY
"It Was All a Dream” is inspired by French Rococo Style soft ethereal colors and dreamy pastel moments. And it is serving major Bridgerton vibes!
Light Elegance introduces its summer 2018 colors and glitter, available individually and in 6-packs.
Back from a trip to Las Vegas, NAILS’ managing editor brings you advice on stocking your salon’s shelves, maximizing your space, and how to entice customers to buy.