Imaginative, Innovative Marketing
What have you thought of that you never did do? What's your next big and crazy idea?
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What have you thought of that you never did do? What's your next big and crazy idea?
Melinda Skora, MJS Nails and Beauty (Wollongong, New South Wales, Australia)
Today has been one of the most bizarre days in my career... starting with totally not recognizing my first client — whom I have known since she was 11, over 10 years ago. Seriously, she was
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Sharonna Sterling, Sterling Nails (Melbourne, Victoria, Australia)
I don’t even know where to begin to tell you all about last week. I’m still floating on cloud nine, so before I begin rambling let me just start at the beginning. I’m a quiet person;
All nails by Amy O. Murphy, Castle Nails (Ruston, Louisiana)
April Ryan uses chrome, gel, and crystals to create this stylish Valentine's Day nail design.
Stephany Safronovich, Lovely Nails by Steph, Drayton Valley, Alberta, Canada
Kirsty Meakin of Naio Nails demonstrates a heart using a one-stroke technique on a natural nail.