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Nail Design|Articles|Jan 26, 2015

Next Top Nail Artist: Season 2 Challenges

Here's a 10-minute recap of NAILS Next Top Nail Artist: Season 2. We selected 24 semi-finalists for our second annual NAILS Next Top Nail Artist competition. The field was narrowed down to our Top 12 after two pre-challenges. For 10 weeks in September 2014, we gave our finalists a new challenge each week to showcase their skills in creating nail art looks based on a theme created by NAILS and each of our weekly sponsors (Bio Seaweed Gel, CND, Dashing Diva, Entity Beauty, Gel II, Gelish, INM, It’s So Easy, Orly International, SuperNail, and Young Nails). In addition to creating their nail art masterpieces, NAILS Next Top Nail Artist contestants shot step-by-step tutorials, video demos, and shared their entries via social media.

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Nail Design|Articles|Dec 17, 2014

At Long Last: An Intro to Longer-Lasting Polish

One of the reasons clients love gel-polish is because it provides a longer-lasting manicure (or pedicure) when compared to lacquer. With most gel-polishes promising to last two weeks or more, there was a 20% uptick in 2013 (according to NAILS Big Book 2013-2014) in gel-polish services to meet growing client demand. While lacquer hasn’t disappeared from everyone’s radar, a new breed of it might give gel-polish a run for its money. 

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