Think Outside the Box
Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and
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Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and
These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.
Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.
I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a
I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business
January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.