On My Mind: Girls Just Want to Have Pedicures
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
by Hannah Lee
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SEARCHMENUSEARCHhave you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
Salon owners from some of the coldest parts of the U.S. and Canada offer their advice on how to coax those feet back out to enjoy satisfying winter pedicures.
Who knew that Essie herself creates all the names, as well as the colors?
Salon success handbook advises it is important to develop a working relationship with trainers in the industry.
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.
Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
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Dillard's ad for silver flip-flops shows gorgeous silver nails on a perfect pedicure.
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
Tim Crowley visits a California salon designed just for men.
Neil Ducoff, CEO of Strategies, gives a little economic advice.
It costs a lot more to gain a new client than to keep an old one.
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.