Setting Up a Facebook Page for Your Salon (Part 1)
Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.
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Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.




Client consultations give customers an opportunity to build trust and verbalize expectations. Learn why they’re important and how they improve the overall client experience.
Many of you are concerned that when an increase is implemented, clients will leave, and in some instances, this may be true. But you must not forget future goals, and you must keep pace with increases in supply costs, education expenses, and other overhead cost expenses.
These days, most salons offer party packages of some type or another. You may service the occasional bridal or birthday party, or maybe you market a “Girl’s Night Out” party package for clients to book with their friends, but have you fully tapped into the party market? Have you ever thought about actually throwing the party yourself?
NAILS is putting together a scrapbook of sorts and we’d like you to provide the images. For our Photo Scavenger Hunt, we’d like you to take clear pictures of yourself with at least five of the
What makes you special? Why should someone come to you for services? What are some of your best qualities as a person? As a professional? All too often I hear techs getting down on themselves for
While Rachel Mathes, owner of Class Act Nails in Iowa City, travels around the world demonstrating the latest powder-and-liquid and gel techniques, her true love is teaching salon owners how to build their clientele.
You tell 'em and you tell 'em but do they listen? When it comes to getting clients to be faithful cuticle-oil users, maybe these 5 Reasons will convince them.
With support from its partners and members, PBA donates tools and supplies worth more than $100K to create Beauty Relief Kits containing essential that help licensed professionals get back to serving their clients.
Join me Wednesday evening 5/27/20 for a Live chat on Facebook with Dr Spalding to get some idea of what it takes to be that level of clean and safe.