Essie and the Diamond Factory

In a stunning Charlie and the Chocolate Factory-esque promotion, Essie Cosmetics and jewelry designer Judith Ripka have hidden a one-carat sapphire, emerald, and diamond separately inside three different polish bottles in the new “Essie Loves Diamonds

Toenail Reconstruction with Gel

This video demonstrates how you can use Gelous Flexi Gel and Sculpt-X products to execute a toenail reconstruction service.

Gelous? Spring 2017 Collection

NCLA’s Gelous? Spring 2017 Collection includes AM: Beauty Sleep, PM: Shopping Spree, a pastel mint cream, Metropolitan Vagablonde, a pastel orange cream; Starstruck, a periwinkle iridescent glitter; and Spray Tan & Bubblegum, a bubblegum pink cream.

Troubleshooter: Glitter Gel

In this video from the NAILS Troubleshooter series, Thao Nguyen shows how to sprinkle glitter and confetti onto clear base gel to create a flashy yet durable design.

Gelgasm

Gelgasm by Azature offers all of the strength, beauty, and longevity of a gel-polish without the need of a UV or LED lamp.

Essie Introduces System for Younger-Looking Hands

For years women have been taking care of their faces with top-quality products laced with the latest technologies in anti-aging skin care. But only in recent years have women begun to look at their hands as

Gelaquer Removable Gel System

Christrio’s Gelacquer Removable Gel System features a new gel brush with high-quality Kolinsky bristles, a choice of clear gels (Clear Builder or Permashine) that allows techs the flexibility to implement the best gel for the job at hand.

Seen and Heard

Manufacturers share their news tidbits for the month. 

Stars Like Essie Their Way

Essie Cosmetics are celebrity favorites.