You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
With only slightly more than 40 days left in the year, how do you want 2008 to end? We’ve all had those great resolutions in the past. Oh there’s always the usual ones: lose weight, quit
You might be a groundhog if you are so afraid of confrontation that the sight of your own shadow extends winter by six weeks! Over my years of participating in online networking forums I’ve seen a lot
Sorry, no, that’s not where I’m going with that title. In fact, maybe I’m talking to you. We are using written language to communicate on a daily basis more and more in our culture. Many of us