
OPI Brings Color Trends and Innovations to TrendVision
At the 2018 Wella North American TrendVision Awards, for OPI, the future is all about color. Their new tagline “Color is the answer” represents the brand’s focus.
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At the 2018 Wella North American TrendVision Awards, for OPI, the future is all about color. Their new tagline “Color is the answer” represents the brand’s focus.







Introducing the top-selling OPI Nail Lacquer shades you and your clients love in a long-lasting, UV-cured, soak-off gel formula! Axxium Soak-Off Gel Lacquers are easy to apply for smooth, flawless results. Polish it on similar to nail lacquer, then UV cure!
OPI has come up with a unique nail polish shade that perfectly matches the classic Glossybox pink to go in the subscription company’s November box.
Check out these new launches from The GelBottle, including new BIAB shades and a line of body care products for a luxurious spa experience.
OPI commissioned a mural in the Los Angeles Little Tokyo neighborhood, with colors inspired by the brand's Tokyo collection.
A system so simple, it's perfect.
OPI Introduces Repair Mode, a nail serum with its patented Ulti-Plex Technology to absorb into the nail to repair 99% keratin protein and build 4x stronger nails in about six days.
Gella’s new formulation is easy to apply, doesn’t shrink, and removes in 10 minutes.
According to reports yesterday from news site Bloomberg, OPI is in advanced talks to sell itself to a beauty care company or private equity firm for as much as $1 billion. We’ve heard these rumors before so
From reds to browns to golds to flashy hues, Marie Claire editors choose an assortment of beauty products in stunning shades.