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For some nail techs, the dedication in their nail services is fueled by the dream of one day opening a salon of their own. But it can take more than just perseverance and savings to get started. Procuring financing in today’s economy can test the wits of even the most business- savvy techs.
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
Salon owner Renee Borowy talks about the positive outlook for nail techs.
Let's face it, there seems to be a nail salon on every corner and some in between. So what's a salon owner or nail tech to do to build her business these days? How about networking with other local businesses?
“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.
If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.
“Within our industry there are three categories with which you can choose to align yourself: budget/economy, intermediate/midsection, and luxury/top end,” says salon consultant Maxim Titter. There is no right or wrong category, she emphasizes, only the danger of not knowing which category you belong to.
Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
