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They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Natural nail care services are gaining a surge in popularity, thanks to creative nail technicians coming up with twists on the traditional manicure and pedicure basics you might have forgotten about - and to inspire you to update your menu with new - and fun - natural services.
Sometimes you have to spend money to make money. Salon owners share their salon-tested investment ideas — both big and small — that not only pay for themselves, but boost profits over time.
Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Salon owners can use e-mail marketing to send targeted, cost-effective marketing messages that build customer loyalty, frequency, and sales.
Discover new methods for increasing retail sales in this article packed with suggestions.
Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.
This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Several of the first big-name beauty dot-coms came in like lions in 1999, then went out like lambs in 2000. Beauty on the Internet, though, isn’t about to fade away. What does the future hold for online beauty buying?
It doesn’t take much to cater to — and keep — the customers you have.
Teen People’s recent survey of 9,000 self-appointed “leaders of pop culture” ages 13-21 found that more than 25% of the teens visit a salon for nail care.
Looking to fill those open spots in your appointment book quickly and easily? Invite your clients to sign up for a “Daily Specials” e-mail.
Baby boomers turning 50 and older Americans are redefining aging. Appeal to them as clients by target marketing, customizing services, and understanding their concerns.
