On the Road: Sun/Spa/Tan/Body, Evans, Ga.
Sree Roy visits an Evans, Ga. spa.
by Sree Roy
MENU
SEARCHMENUSEARCHSree Roy visits an Evans, Ga. spa.
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Another turnaround week in my appointment book has been very encouraging. I saw nine new clients. Several of those were a result of a marketing piece that gave a complimentary mini service, with a discount if
Wow, it’s so exciting to talk with Adrienne now — just a few weeks ago she was ready to throw in the towel, and now her business seems to be taking off! This past week proved
Water-resistant disks topped with a 60-grit working surface adhere to the bottom of the tub or shower.
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.
Five marketing tips to push your salon to achieve extraordinary results.
Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.
You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.
Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.
What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”?
Do you think it's important for nail manufacturers to advertise in consumer media?
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
A career in the nail industry has its fair share of rewards, but with it can come issues that challenge even the most die-hard professional. From finding it difficult to retail products to being allergic to chemicals in the salon, it seems almost every nail tech has some concerns regarding her occupation.
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
The votes are in! Your favorite products from this year are all here!