Marketing Mania

Marketing is my favorite part of owning my own business. In fact, it's my favorite part of anyone I know owning their own business. I love marketing. Especially if it involves someone else's money. Someday I

How Did We Lose Focus?

I was recently thumbing through my June copy of NAILS and stopped to read Jennifer Lambert’s “Just My Opinion” piece. Now I don’t know about “getting along,” and I have tons of thoughts about why we don’t

What are some ideas I can use to create themed manicure and pedicure services?

I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?

Help Sparitual Support The Go Green Initiative

Aware lacquer was created to celebrate SpaRitual’s commitment to eco-friendly initiatives and its efforts to raise environmental awareness.

Fight Dry Hands

As winter approaches, it's important to keep hands hydrated. Redbook Mag's November 2012 issue put together a list of tips for soothing and smoothing when the temperature drops.

MelodySusie’s Full Spectrum of Gel Polishes: Discover Your Perfect Nail Solution

When it comes to gel nail polishes, every nail artist has unique needs. Whether it's intense pigmentation, a health-conscious formula, ease of application, or faster curing time, MelodySusie delivers a gel polish solution tailored just for you.

Runner-Up: Finger's Nail Studios Inc.

Finger's Nail Studios in Illinois joins the cast of winners as a runner-up. 

Credit Card Program Makes Saving Seamless

We know we should be saving for retirement — or taxes, or that vacation — but often we can’t seem to find a way. A free service called Auto-Save from Integrity Payment Systems automatically deducts a pre-determined amount each time a client pays with a credit card and deposits the amounts into an interest-bearing, no-minimum savings account.

Week 20: Thanking Your Customers for “Shopping Local”

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.