Clients come to you to feel their best—not leave with a viral souvenir. Warts and cold sores can spread fast in busy salons, but a few smart habits make all the difference. Let’s talk about what’s really lurking in your salon (and how to kick it to the curb).
When the doctor is in, client expectations go up. How will the relatively new and still-small medical spa category impact your salon or spa? Consultants prescribe advanced education, enhanced awareness, and referral relationships.
If so, you’re most likely already familiar with the latest spa marketing buzzwords identified by Spa Finder in its 2007 trends forecast. For those of you who are not yet fluent in the lingo, this glossary provides a translation.
When the time came to expand to a full-service day spa at five times her present rent, salon owner Leslyn Zak wondered if she could make the leap. So she brought in a financial professional to help crunch the numbers and create a winning game plan.
Have you thought about adding an esthetics license to your credentials? With dual licensing, you can increase your bottom line by offering both nail and skin care services, plus you’ll be that much more in demand by employers.
Today’s natural nail care client wants a lot more than neat cuticles and polished nails. She wants a service that fits her healthy lifestyle---one that takes care of her nail problems and makes her feel good all over.
To stay up-to-date and to keep clients and staff interested and excited, many salon owners have opted to redesign their businesses. Is it time for your salon to go under the hammer and nails for a whole new look?
Faced with difficult personnel problems, salon owner Lois Burak was growing disillusioned with the beauty business. Enter Netty Mason, a waxing client who turned out to be Burak’s salvation.