
Building a Better Photo Portfolio
A perfect photo of your flawless nail art is an essential sales tool.
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A perfect photo of your flawless nail art is an essential sales tool.






Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.
For NTNA Challenge 3, sponsored by LeChat, contestants were asked to create a double nail design, with one design on the underside of the nail and a transparent design layered on top. Here is Stella Sampson's entry. See all 10 entries here.
When you walk into Images by Cara, you can’t miss the butterfly. A splash of mauve, teal, and pink silk, the framed scarf with the butterfly image makes a statement to all who enter the Wayne, N.J., salon. It also says something special about owner Cara Krafchick, who likes to think of Images by Cara as a place for personal metamorphosis.
Rita Remark for Essie created two different nail looks to complement models' lip colors at the Self-Portrait runway show.
We've pulled together some of our favorite snapshots and snippets from the 1997 Salon of the Year Awards entries.
Gayla Rottering of Get Nailed by Gayla in Paducah, Ky., says it’s photos and plenty of them that make her clients more adventurous and give them new ideas about polish shades and designs.
Essie polished nails for three shows over the weekend at New York Fashion Week. Nails ranged from subtle and simple to edgy in terms of art.
Congratulations to this year’s Mini Masterpiece winner, Elsbeth Schuetz, whose highly detailed and expressive rendition of “The Story Book” by William-Adolph Bouguereau wowed the judges. Other fantastic entries reproduced art from H.R. Giger to Michelangelo to Picasso.
You don’t have to live in a fashion mecca like New York City to find opportunities to have your best nail styles featured in a professional photo shoot. Take a page from the (ever-growing) book of Joy Yavenue, who enhances her nail art print and web portfolios by partnering with area entrepreneurs.