Publisher's Notes: Price... And Your Bottom Line
Cutting prices to spur business may not be the best approach.
by Peter Grimes
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Cutting prices to spur business may not be the best approach.
Rita Remark introduces the Essie Silk Watercolor collection, a variety of eight buildable sheer colors with one white that you can use as your canvas.
Essie nail lead Rita Remark discusses the nail look at Band of Outsiders.
This speckle technique was inspired by the splatter murals of Jackson Pollock. Watch as Essie lead manicurist, Rita Remark, demonstrates how to recreate this look. Essie nail polishes used to create this look: blanc, meet me at sunset, mezmerised, and licorice.
Essie lead nail artist, Rita Remark, shares tips for using each of Essie’s top coat solutions, along with some drying drops and almond cuticle oil, designed to make manicures last as long as possible. Click here for more tips on top coats.
We asked nail instructors to share the most memorable thank you they ever received from a student. Here’s what they said:
This fall, LCN offers its take on effortless glamour with the Charade Collection.
This is a step-by-step video tutorial of three nail designs using Mia Secret's Chrome Mirror nail liquid. Chrome Vintage Effect: Just prep the nail, sculpt the structure, shape and buff. Then create the 3-D gel design using Formagel Clear Builder Gel and apply Chrome Mirror over the surface and 3-D. Notice how the 3-D design has a mirror effect and the surface, which was buffed, has a vintage/metallic effect. File sidewalls and tip after applying Chrome Mirror, apply UV Finish Gel Ultra Shine and cure for 45 seconds in an LED nail light.Gelux & Chrome Mirror: With this technique, we’re going to create a beautiful nail design with Gelux and Chrome Mirror. Start prepping the nail, sculpt the structure, shape and buff. Once done, apply a thin coat of Gelux soak-off gel polish, using liquid monomer and #4 Premiere nail brush, remark the French line. Cure and clean the tacky layer; if necessary apply the second coat. Sculpt the 3-D nail art with Formagel White builder gel, cure and clean the tacky layer. Then apply Chrome Mirror only over the 3-D nail art and once it’s dry, remark the design with liquid monomer and #4 Premiere nail brush. You don’t need to file sidewalls and tip in this technique, because Chrome Mirror is only on the middle of the nail plate. Then apply UV Finish Gel Ultra Shine and cure for 45 seconds in an LED nail light. Chromed Color: Start prepping the nail, sculpt the structure, shape and buff, apply Luxury UV base coat, cure and clean tacky layer. Now draw the 3-D nail-art using Formagel White builder gel, cure every certain time while drawing and when done, clean the tacky layer. Apply two thin coats of Chrome Mirror and let it dry, apply Tint nail polish and then file sidewalls and tip. Now apply UV Finish Gel Ultra Shine and cure.
Retail can be intimidating — if you think it makes you look like a salesperson. Rather than thinking of retail as “making the sale,” consider it a way of offering your professional opinion.