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I get Dashing Diva’s monthly e-mail newsletter, Diva Dialogue, and it’s always got some good business tips, interesting fashion trends, and helpful technical and product info. This month there was a good social networking piece that
The nails-only trade show welcomed 700 beauty professionals for education, shopping, networking and one unforgettable Smokies surprise.
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
We asked, you answered. What’s your best social media marketing tip?
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
I agree Jill. Posting your accomplishments on your salon website or Facebook page is a great way to keep clients and potential clients updated on all of the education your service providers take and are involved
From breaking free of external validation to creating joy-based goals, discover a more sustainable and fulfilling path to success.
Junk nails continue to steal the spotlight within the professional beauty industry.
So one of my clients has opened a dance studio. This would ordinarily fall under the category of "stuff my clients do in their personal life that makes for interesting conversation but doesn't really involve me"
How many nail professionals shy away from social medial for fear of being attacked, or simply to escape the negative energy it seems to be contaminated with?
