Advertising in the Age of Information Overload
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
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You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
When we asked Orange, Calif.-based celebrity nail artist Elsbeth Schuetz to come up with a toenail art design for this month’s cover, she brought us a whole slew of nail tips to choose from. While her hand-painted nail art is always super creative and artistic, we wanted to go with something a little more simple and wearable for the cover. Inspired by tone-on-tone patterns, she created this faux-snakeskin design using layered polish and diamond-shaped rhinestones.
The problem is that I think everyone checks my Facebook page daily. Or follows me on Twitter. Or at least visits my regular website — where you can view my calendar and watch my Twitter feed;
This month we asked nail techs: What social media platform has best worked for your business?
Nail Art Sutra presents you with 20 hand positions to pose in for taking photos of your nail art. Finding the right hand pose for your nail art can sometimes be difficult; we hope this video helps you to explore and discover new hand placement when taking those lovely photos of your nail art for your Instagram, Twitter, Facebook, Pinterest, etc.
OPI Nail Artist, Miss Pop created a matte latticed French manicure using My Vampire Is Buff for the Azede Jean-Pierre runway show at New York Fashion Week. 4. Once dry, finish with OPI Matte Top Coat Catch more nail trends straight from Fashion Week by searching the hashtag #OPINYFW on Instagram & Twitter!
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
NAILS Next Top Nail Artist: Season 3 begins with 12 highly motivated and talented nail artists. The first challenge is sponsored by Dashing Diva. In the spirit of Dashing Diva, our contestants were tasked to select their favorite diva and create the perfect set of nails custom designed just for them.Click here to vote for your favorite set of nails by Thursday, Sept. 10th at 12 PM, PST.The votes will be combined with our judges scores, the winner will receive a complete set of Dashing Diva nail art supplies ($450 value), and one artist will be eliminated. Tune into NAILStv on Monday, Sept. 15th around 6 PM to see who won, who’s packing their paintbrushes, and to check out next week’s challenge.You can also play along to win prizes at home using the hash tag #GelishPlayAtHome on Instagram, Facebook, and Twitter. Details here: http://www.nailsmag.com/nexttopnailartist/2015/play-home
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It’s the 40th anniversary of “The Rocky Horror Picture Show,” and what better way to celebrate than with Gelish’s new Two-of-a-Kind color set and a Rocky Horror-inspired Challenge #8. Contestants were asked to create a Rocky Horror-inspired manicure that can be worn out for Halloween. The final set must include polish and gel-polish with the colors red, black, and white and a glow-in-the dark component. Visit this link to vote for your favorite set of nails by Thursday, Oct. 29th at 12 PM, PST: http://www.nailsmag.com/nexttopnailartist/2015/challenges/week-8gelishThe votes will be combined with our judges scores, the winner will receive an 18G LED lamp, ProHesion Master Kit, Fantastic Four pack, and 4 bottles of Gelish (an over $500 value), and one artist will be eliminated.You can also play along to win prizes at home using the hashtag #GelishPlayAtHome on Instagram, Facebook, and Twitter. Details here: http://www.nailsmag.com/nexttopnailartist/2015/play-home