Follow Friday: NTNA’s Proud Sponsors
A special thank you to these brands for investing in the next generation of NTNA competitors.
A special thank you to these brands for investing in the next generation of NTNA competitors.

Shake off winter: Spring gel-polish colors are in bloom.

Beauty professionals braved the snow for America’s Beauty Show in Chicago on March 21-23 at McCormick Place. Events included the Beauty Changes Lives fashion presentation honoring Leo Passage, an emphasis on healthy living, a day for students, and a cameo by members of the Backstreet Boys. Plan on attending this show next year March 12-14, 2016.

Get natural nails ready for a service with this new prep product from Entity Beauty.

Entity’s UV Top Coat seals and protects acrylic nails from UV exposure and discoloration.

The nail industry came together to celebrate the grand finale of NAILS Next Top Nail Artist Season 2.

Here's a 10-minute recap of NAILS Next Top Nail Artist: Season 2. We selected 24 semi-finalists for our second annual NAILS Next Top Nail Artist competition. The field was narrowed down to our Top 12 after two pre-challenges. For 10 weeks in September 2014, we gave our finalists a new challenge each week to showcase their skills in creating nail art looks based on a theme created by NAILS and each of our weekly sponsors (Bio Seaweed Gel, CND, Dashing Diva, Entity Beauty, Gel II, Gelish, INM, It’s So Easy, Orly International, SuperNail, and Young Nails). In addition to creating their nail art masterpieces, NAILS Next Top Nail Artist contestants shot step-by-step tutorials, video demos, and shared their entries via social media.

Learn how Entity Global Artist Yuliya Norman created a floral French extension using Entity One Gel.

Clients will want to sink their teeth (and hands) into these succulent scrubs.

This video demonstrates how to sculpt on a form using Entity One Gel system.

NAILS and CND name the top three artists who will be competing for the title of NAILS Next Top Nail Artist at ISSE Long Beach 2015.

In this video from the NAILS Troubleshooter series, Entity's director of education, Lorena Marquez, shows how to sculpt a 3-D butterfly using colored acrylic powders.

The sculpting powder in Natural Pink is now available in a bulk 10.5 pound bucket.

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create handmade acrylic stones for nail art.

Lenzi Brock demonstrates how to do Teal Geometry nail art.

In April, Entity Beauty hosted an update training event in Las Vegas.

These companies prove it’s not hard to find a strong, glossy traditional gel.