
The Artist Behind Bakeneko Nails
Los Angeles-based nail artist Kelly Heralda is making a name for herself as @bakenekonails.

Los Angeles-based nail artist Kelly Heralda is making a name for herself as @bakenekonails.

Sure, you know how to use Instagram, but are you using it to its full potential? Take a look at these tweaks and tips to see where you may be missing out.

Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.

Anyone looking at social media lately may have noticed that the white free edge on French manicures seems to be thinner.

Patience is supposedly a virtue, but these days, I feel like hardly anyone exhibits this trait. A swipe or a click is all that’s expected to connect us with what we want. I too crave the satisfaction of a quick turn-around, but my most recent manicure appointment showed me that some things are just worth waiting for.

After only a year and a half, The Polish Room in Orlando, Fla., packs in a steady, nail art-loving clientele. The tight-knit staff even travels to the Premiere Orlando show together for education and shopping.

Manicurist and blogger Chelsea King gives advice on taking nail photos that stand out.
Imagine your boss coming to you and asking, “How many nail salons do you think you can visit in a week?”

I worry sometimes that the nail community and those outside of it put too much of a premium on the numbers on a profile.

If you glance at @lechatnails on Instagram you’ll notice that they have a unique and colorful take on posting. Creative strategists Molly Quinn and Jaclyn Sepulveda discuss their attention-grabbing color blocking approach to Instagram.

Sarah Elmaz (@getbuffednails) has taken over our @nailsmagazine Instagram account! See this design and her favorite nail art photos at www.instagram.com/nailsmagazine and follow her hashtag, #getbuffedtakeover.
The NAILS team is celebrating reaching 200,000 followers on Instagram with a generous giveaway!

@chalkboardnails has taken over our @nailsmagazine Instagram account! Sarah shared this design with us on Instagram and will continue sharing her favorite nail designs all week long. Tag #chalkboardnailsweek and #nailsmagazine for the chance to be featured.Steps:1. Polish an oval shape at the tip of the nail.2. With a striping brush, paint two triangles for the ears. Fill them in.3. In a light pink, paint two small ovals where the cat's cheeks would be.4. Using a dotting tool, dot two even eyes with black polish.5. Paint a triangle for the cat's nose.6. Paint an upside-down "m" for the kitty cat's mouth.7. Paint two diagonal lines toward her nose for her whiskers on both sides.8. With a light pink, paint in some detail with two small triangles inside the cat's ears.9. Add white pupils by painting small circles inside the cat's eyes.10. Add top coat.

Follow these steps to see why this swirl technique went viral and find out how you can use this product in your nail art services.

Which social media platform reigns supreme?
The past few years I haven’t done anything for New Year’s Eve, but thanks to Black File Nail Social, I’ve been inspired to hit the town.
Find out how you can market yourself in a creative way on Instagram.