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“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”
As a nail tech, you spend a large part of the day surrounded by chemicals. Now that you’re pregnant, is there anything that needs to change?
A massage might seem just the thing to bring relief to pregnant clients’ swollen feet and legs, but there are acupressure points around the lower legs and feet that, when aggressively worked, can bring on contractions.
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.
It's hard to believe that the practice of aromatherapy could be harmful to a pregnant client.
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
The kiddie and teen demographic for money-making potential is anything by tiny.
NAILS gave a talented class of veteran nail artists a May assignment typical for many kids: make a piece of art that is dedicated to your mother. Although they’re not in elementary school anymore, these children created artwork their moms are sure to be proud of.
Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.
Our mothers were our first teachers and quite often our best teachers.
Like her mother before her, Nichol Robello is a nail tech and a model.
At A Perfect Ten Nail Salon & Day Spa in Wilmington, Del., kids can give mom the royal treatment by indulging her with the salons new “Lady Godiva” gift package: a half-day of stress-relieving treatments, served up with fresh fruits and luscious Godiva chocolates.
Mom loves working with the older clients, daughter handles the business end.
