Nigeria’s First Lady of Nails

Being a nail pioneer in Nigeria isn’t easy. But Adetokunbo Awogboro is blazing trails right and left, with a little help from loyal clients, and a friendly customs officials or two.

Delivering the Goods: Distributors Speak About Their Concerns

More and more distributors are placing service above the products they sell, offering technicians business as well as technical support. What do they want in return? Loyalty, of course.

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Getting the Goods: How Nail Techs Buy Their Products

What so nail technicians look for in a distributor? What makes them stay loyal to one distributor and shun another? A group of nail technicians told nails what they love, and hate, about the places they buy their products.

They’re No Longer Just Product Middlemen

Education, business planning, product knowledge, technical support, and tradeshows are just a few of the business-building programs full-service distributors offer their salon “partners.”

The Distribution Debate: Does It Matter Where You Buy Supplies?

Does it matter where you buy nail care supplies? And what’s at stake when products designed for professional use are available to the general public?