20 Canni Manis to Celebrate 4/20
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February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.
This month we asked nail techs: Do you encourage your male clients to wear polish (clear or color)? Why or why not?
The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.
It takes a bit of know-how to put the “man” in a mani/pedi. Just in time for Father’s Day, we’ve spotlighted some issues men face when it comes to their hands and feet so you can provide services that are man-tastic!
With Father’s Day around the corner, it’s a good time to revisit your men’s salon services menu.
Nubar’s new V for Men Matte Finish Top Coat is a quick-dry nail protector that can be used to instantly transform any nail or Nubar lacquer into matte.
Alfalfa Nail Supply’s Botanical Escape Men’s Chrome kit includes “manly pampering” products like herbs and non-fragrant bases to create signature Herbal Spa manicures and pedicures.
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.
