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Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.
Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.
Winnie Huang demonstrates a black and white marble nail art design.
Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients.
Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.
The most important products you can promote this holiday season are your gift cards.
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.
Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.
One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.
Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.
