
Eight Steps to Building a Successful Brand
Help your business flourish with these must-do tips for instilling your brand in the market place.
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Help your business flourish with these must-do tips for instilling your brand in the market place.








Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.
Whether or not your salon has an official dress code, there are expectations that a certain standard be maintained. Just what that standard is may depend on the atmosphere, size, and location of your salon. We asked techs if there is ever a time when old jeans or sweats are appropriate attire for the salon.
I’m looking for a place I like to call a nail boutique. It would be focused primarily on natural nails, and it would have interesting and unique services (where they’d serve drinks to match the services).
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
Nail technicians used to be treated like second-class salon citizens—but now more than ever, we’re seeing nails as the focus in the consumer press, at fashion shows, and in the salon environment.
Don't let a full day at the salon wring the life out of you. Give yourself the care you need and you'll thrive even on the most challenging of days.
From revisting your goals to hiring a coach, here are 10 powerful and practical steps you can take — beginning today — to propel yourself into action and success.
I saw a salon owner walking around the show with a banana clip in her wet hair and sweatpants on. She was barely dressed appropriate to pick up the newspaper, let alone roam the aisles of an industry conference.
I think superstars are people like Shari Finger, who has been running a nails-only salon for 17 years and has probably trained a few hundred nail technicians during that same amount of time.