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Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.
