
Essie Nail Brightening System Uses Peroxide
Essie’s new brightening system is a comprehensive three-step program that delivers instantly refreshed nails, achieving reduced discoloration, stains, and dullness after just one use.

Essie’s new brightening system is a comprehensive three-step program that delivers instantly refreshed nails, achieving reduced discoloration, stains, and dullness after just one use.

If stylists can charge more to trim long hair, then why can’t nail techs charge more to fill longer nails? Actually, some do.

Margaret Thomas’s nail-art-only appointments mean she can get right to the fun stuff.
Maggie says new techs should be more realistic when it comes to setting their prices.

Nail art pricing should be easy for both you and your clients to understand. Charge what your designs are worth with the help of these tips from successful techs.

Editor Hannah Lee challenges you to look at your nail art pricing structure to determine whether you're selling yourself short.

“Our motto is ‘nails with endless possibilities.’ We do whatever we can to live up to that,” says Tanaya Middleton, who owns Treasure Nothing Better Nail Studio in Baltimore, Md., along with her partner Sheena Smith.

As much as she loves doing nails, Dana Gonzalez-Kurtz, owner of Artistry of the Nail at Salon Shibumi in Portland, Ore., draws the line at doing things that eat into the profits she’s entitled to.

Candice Everest, owner of Panache Nail Studio in Stanwood, Wash., offers these four steps to determine how much to charge for a given service.
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Total beauty in under an hour is a team effort at Style Bar Beverly Hills. For less than $100 ($99 to be exact), clients receive a hair blowout and style, a professional makeup application, and a perfect manicure and pedicure.

When an increase in service pricing is based upon pre-designated standards, techs can make the move with confidence instead of concern — regardless of the economy.

How much would it be worth to you to have clients pay up to two months in advance? Kim Hanzlik, owner of Nails, Hands, Feet and Toes in Winnemucca, Nev., offers clients the option of paying in advance and discounts their service by $5 as an incentive.

“Why give away your time for free when you can be charging for it?” asks Elaine Watson, Star Nails’ global education director and vice president of marketing and sales.