Filings: Tidbits from Around the Globe on Nails
Ever wonder what shade of polish goes best with magenta hair? Well, wonder no more.
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SEARCHMENUSEARCHEver wonder what shade of polish goes best with magenta hair? Well, wonder no more.
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like "What should someone look for in a good nail salon?"
As you might expect, price was not the determining factor in quality.
As I browse through the fashion magazines each month, I begin to think we needn’t worry about the message these so-called beauty authorities are sending about nail care because they’re on such a different wavelength from us anyway.
If you’re looking for nail care information in consumer beauty magazines, you’re looking in the wrong place.
salon clients want to purchase retail products directly from their stylists and nail technicians because they trust the professionals and because they believe the quality and selection of products sold in the salon are superior.
Beauty editors from leading consumer magazines previewed the Nail Manufacturers Council’s release of four nail trends in its Nailwatch ’93.
Are you prepared to respond to things they’ve heard about on the news and road about in the paper?
A good deal of the bad press nails have gotten over the years has been a result of clients who bad-mouth the profession after they’ve suffered some nail health problem, very often an infection.
If the beauty magazines are asking whether salons are safe, make sure you can answer your clients' same questions.
NAILS editor is interviewed for article on professional nail care, and although not always quoted correctly, the article is still good for the industry in general.