If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.

The Pricing Problem

Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?

For Members Only

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

On the Road: Color Me Green, Manhattan Beach, Calif.

It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.

A Stickered Mani

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Why Do You Charge More? Responding to Client Questions About Discount Salons.

Train your staff — and yourself — to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.

A Walk Down Blog Avenue

Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.

Slow No More

Fill those slow days with a once-a-week special.

Adventures in OPI

The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.