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Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.
Coach advises nail tech that to serve her primary customers, she'll have to change her hours to accommodate them.
What do you do when you’ve got 70 essays to read, all written by children in need of a computer? If you’re OPI president and CEO George Schaeffer, you’ll make sure every child gets one.
What was once a small area in drugstores dedicated to press-on tips with fast-dry nail glue and gaudy nail polishes is now an ever-expanding supermarket of nail care.
Shoppers seek special gifts that are just right for the recipient, but what they want most is to shop stores that are convenient and make their gift-shopping experience quick and painless.
Every Thursday this day spa and salon offers all retail products — including skin care, makeup, hair, and nail supplies — at 10% off.
Nailite, best known for its discounted professional nail supplies, is a pioneer in providing gels to the nail industry.
In a commission-based salon or spa, technicians sometimes assume the owner is banking the other half of their commission. Opening the salon’s books will open employees’ eyes to the vital need to retail for the salon’s survival.
Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."
This holiday season calls for retail set-ups that are more than eye-catching. With stiff competition from retailers and malls, you’ll need to prove to your clientele that your salon can be a one-stop stocking-stuffer spot.
If these kiosk salespeople can sell three-way buffers, why can't you?
Discover new methods for increasing retail sales in this article packed with suggestions.
"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.
Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.
NAILS Magazine readers share their secrets to success.
As an instructor at the Ottawa Academy & West End Academy in Gloucester, Ontario, Tanis Darling has started the Nail Tech Alliance of Canada. One of its goals is to implement a standardized nail curriculum throughout the country.
