An Afternoon at Be Beauty in San Diego

I love salons in houses…there’s just something quaint and comfortable about them. Owners and estheticians Juliana Rodrigues (left) and Tara Manna (right) opened Be Beauty a year ago in San Diego’s Little Italy neighborhood. Nail tech

It's Not Personal

Social networking sites like MySpace and Facebook sure have thrown a wrench into things.  Look. We all have clients who make us crazy. And sometimes our very favorite clients are having an off day and that

I've Always Wanted to Incite a Riot

So, I got a message via Facebook yesterday regarding all my ranting about the Dr. Oz fiasco. She wanted to know what I thought the answer was. Of course I sat down and wrote back. And,

Mixing Business With Pleasure

In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.

Social Networking for Nail Techs

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

I Don't Have a Web Phone

Whew. My editor tells me that I should not send her epic entries very often. I wrote those last three posts all at once, e-mailed it in, and let my poor editor earn her paycheck.  For

Week 4: Empty Slots in Your Book? Just Tweet It.

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

NAILS Wins 5 Maggies!

As anyone who is a “fan” of NAILS Magazine on Facebook already knows, Friday night was an epic moment for the NAILS team, capturing five Western Publications Association Maggie Awards including the Gold Award for the

Consider Taking an English Class

Sorry, no, that’s not where I’m going with that title. In fact, maybe I’m talking to you. We are using written language to communicate on a daily basis more and more in our culture. Many of us