Smart Marketing Matters

With so many social media outlets at your fingertips, it’s easy to market yourself these days. But you still need a plan — and it needs to be a good one. Industry coach and consultant Bryan Durocher of Durocher Enterprises offers the following bits of wisdom to make sure you’re not just spinning your wheels.

Cozy Country Bridal Nails

Chris Mans from Jeweled Nails, a salon and academy in Lake Forest, Calif., shows how he created a cozy country-themed bridal nail design.

Nail Art Studio: Static Shimmer

This static shimmer design is relatively easy to master.

What Does Baby Bear Use?

When I started out in this business, I spent years trying out different product lines, looking for the magic product that would solve all my problems. Naturally, at some point I had to suck it up and

Glitter Glossary

Here’s the lowdown on some of the most common types of glitter.

Slow Matters in 2013

For 2013, SpaRitual’s overarching theme is Slow Matters.

Polish Primer

As I’ve mentioned before, I plan to start offering classes next year. And as I write the curriculum for those classes, I’m astounded at how little competition training there is available for would-be competitors. Not just

Why a Professional Portfolio Matters (And How to Create One)

Nail tech Kimberly Martin impressed interviewers with a book that showed off her skill range. Now she uses it to show clients what she can do.

Flaws: Part II

Seems there’s no end to the list of things that might go wrong with polish.