Dynamic Duo

Introducing Jessica’s Dynamic Duo, which includes the Bend Don’t Break base coat and Thick Plumping Topcoat.

Botanical Escapes Herbal Spa kits

Botanical Escapes products bring the essence of nature’s healing powers into your salon.

Vinylux Weekly Polish System

The makers of Shellac develop a no-chip, no-UV lamp-required nail color.

Herbatherapy

Duri Cosmetics’ Herbatherapy contains a blend of natural herbs, extracts, and oils to nourish and moisturize both nails and cuticles as it promotes and supports nail growth.

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Mindful Service, Soothing Rituals Set the Tone at Well Manicured

Salon owner Melanie McCulley understands that getting your nails done isn’t just a get in, get out deal — it’s a full body experience. At Well Manicured in Hermosa Beach, Calif., the emphasis is on the whole person.   

Spa Collection

CND’s new Spa Collection is infused with the nurturing essences of fruits and flowers to effectively prep, purify, and restore the skin.

InternatioNAILS: Mexico and Central America: Nails Are Hot and Getting Hotter

Increases in disposable income translate into more clients enjoying colorful nails south of the U.S. border.