HANDS Across the Water
A unique vehicle brings nail care to the people of New Zealand.
A unique vehicle brings nail care to the people of New Zealand.
"How we, as a manufacturer, help the salon professional make it is in the area of services and the sale of homecare products"
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
When it comes to salon retailing, pros reveal that sometimes the most effective way to sell is by education, not persuasion.
A festive look for your salon around the holidays can bring good cheer and delight to clients and nail technicians alike. Its unexpected results can have you twinkle-toed all the way to the bank, too.
Adding makeup to your salon could be a perfect business enhancement. The secret lies in pricing and marketing your new line just right.
Champagne and caviar are sophisticated; corned beef and cabbage are not. What else is sophisticated and what isn't?
As you might expect, price was not the determining factor in quality.

Here are top tips for maximizing your retail sales by focusing on the first 10 feet of your salon as its strongest selling area.
Of the two main opportunities for a nail salon to generate revenue, the sale of retail products perhaps has the most potential for profit.

Are you feeling undervalued, second-class, or expendable as a nail technician at a salon where emphasis is on hair?

Selling private label products offers flexibility and room for creativity when you sell retail.
Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.
Turn the most stressful time of the year into the most lucrative one.
You’ve got to explore what particular products traditionally sell best seasonally. You can then fine-tune your actual selling strategy to suit your geographic area, your clients, and their particular needs.