What's In A Name?
Choose a name for your salon that will stick in client’ minds, create a professional image, and attract the type of clientele you want to attract.
by Staff
MENU
SEARCHMENUSEARCHLoading data...
Choose a name for your salon that will stick in client’ minds, create a professional image, and attract the type of clientele you want to attract.
While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.
“I was very nervous because I knew I would be representing OPI so there was pressure as well as a challenge,' says Tracey Revis about her first NAILS cover shoot. “I'm a total perfectionist—it's never good enough. You can never be too good because there's so much more to learn.”
Sometimes even the greatest client relationships can be tested when they deal with others in the salon. Whether it is an encounter with another service provider or a front desk staff member, any and all frustrations
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
The Green Spa Network offers these easy-to-implement tips that can help reduce the environmental footprint of your salon.
Milady U offers a new slate of online courses for professionals in the salon and spa industry.
Brandy Neslon demonstrates Golden Sun.
As more and more salon owners and nail technicians realize the importance of total image, they are graduating from home-made graphics to professional .marketing materials.