Jin Soon for Marc Jacobs at New York Fashion Week by CND

Lead Nail Artist Jin Soon for CND created a look for NY Fashion Week inspired by papercut dolls and Diana Ross’ iconic style.

Week 6: Substitute, Overbooking and a Very Special Client

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Morgan Taylor Nail Lacquer - Nails as Accessories (Ep. 3)

Morgan Taylor Nail Lacquer goes backstage at Spring/Summer 2014 New York Fashion Week at Betsey Johnson and Carolina Herrera presentations. More from "Nails as Accessories": episode 1  |  episode 2  |  episode 3

Week 15 and 16: Learning CND Brisa Gel

Advance Beauty College is a CND partner school, which means CND Education Ambassadors visit our campus.

Week 12 Social Media Post: Soaking the Nails

If nails are soaked in water or acetone at the beginning of a manicure, chances are much higher that the polish will either peel or lift when the nail dries out and shrinks back to its original size.

Week 3: Creating a VIP Club Creates Cachet and Cash

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Week 5: Add a New Service and Create a Buzz

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Week 20: Thanking Your Customers for “Shopping Local”

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.

Week 17 and 18: Focusing on Spa Manicures

These two weeks were spent slowing things down to really focus on proper execution of a spa manicure.