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Did you know that you already have the skills and client trust you need to successfully sell services and retail products to your clients? You are a service professional-a “people person”—someone who knows how to talk to clients about their specific needs and to offer solutions.
Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.
When it comes to making money in the salon, sometimes it's the little things that count.
Nail polish manufacturers have a lot of good ideas about what salons can do to increase their profits on polish retail. Here 10 of them share their thoughts on what you can do to retail polish successfully in the salon.
Prominently exhibiting in-vogue items in attractive displays will have your clients buying retail items on impulse.
To make money selling retail, you’ve got to commit-commit to allotting space for displaying your ware, commit to providing incentives for technicians, and commit to patiently building your business.
As nail salons diversify their services, more and more are adding skin care.
Finding a qualified skin care specialist is not unlike finding a good nail technician. Look for technical skills, sales ability, personality, and professionalism.
When Milano Salon needed a fresher look, they created an interior that would make money as well as relax clients.
Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.
Retailing hair care can net big profit, but is it right for you? While the path to retail payoffs is clear for full-service salons, specialty operations may find their road a little rockier.
Clients will buy a private label line that works for them and has the added benefit of an endorsement by a trusted professional.
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.
Nail salons are retailing salon products more than ever before
Understand odors and the need for proper ventilation.
Retailing products is the most natural extension of salon customer service.
