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The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Clients leave with a positive impression of your salon when you use the subtle scents of aromatherapy.
Normally, when people say “location, location, location,” they’re talking about the critical importance of location to a plot of real estate. When I say “location, location, location,” I’m referring to: 1) the original Beverly Hills, Calif., salon
You want your salon name to be a household name; however, you don’t want it to be on every nail shop in town. Here’s how to keep it yours alone.
I'm not easily discouraged but because I didn't make the initial opening date I've been bummed. To top it off I still haven't heard from the property owner on the space I've been riding by and
Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 2. Don't worry;
We have lost just about everything to Hurricane Sandy, except for the reception chair and two mirrors. The following have been lost and are now afloat in the downstairs storage area.3 nail tables2 armchairs used for
A friend forwarded me an interesting Associated Press article today about church volunteers who offer mini-pedicures (including a soak, pumice, nail trim, scrub, ointment, massage, and polish) to a city’s homeless, in order to both head
I wrote a blog entry for my Myspace page once about finding a good nail tech. It's one of my favorites actually. One of the things on the list was that if you are looking for
I know not everyone can paint. In fact, I've heard some people exclaim they can't even paint a wall. So when nail art trends lean toward embellishments and decals, I understand why these styles catch on. Right
